Pros of Viral Marketing
The main advantage of viral marketing is an effective viral agent can reach a large volume of audience under a cost- effective / different status. The opinions of peers, friend or family also are a main highly influential in viral marketing.
In this case, Cadbury campaign is successful to use viral marketing tools to increase their brand awareness and news to get audience to talk about Cadbury product. Cadbury create this interesting and amazing entertainment video under cost effective to get a high efficiency promotion in the world. This video had already attracted over 4.5 million audience to view and know their product in short-term. They also get positive message to people enjoy their communications as much as they enjoy the chocolate.
Resource by Wild Group , Buzzle.com
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