Viral marketing is exploit the network effect of the Internet and it can be rapidly transmits the marketing message to a larger number of people/netizens via same way as a natural virus or computer virus. It’s effectively an online form “Word Of mouth” communications, somebody also call this “buzz marketing”.
Definition of Viral Marketing
The definition of viral marketing is promoting information, service, products or entertainment that other customers are coerced to provide other friends, colleagues & family. It also depends on a high pass-along rate from person to person. Viral Marketing are effective an online form of word of mouth and transparent communications. For instance, if I pass-along e-mail or web-link to forward these e-mail to 10 people, who in turn forwarded that e-mail to 10 people. Here may be over 10 people or a thousand people/ netizens can read these message.
Nowadays, most of people will using this communication tools to create an effective viral marketing campaign or brand name awareness for a product or a service.
General type of Viral Marketing:
i) Pass-along e-mail viral
ii) Web-facilitated viral (e-mail prompt)
iii) Web-facilitated viral (web prompt)
iv) Incentivised viral (e.g Facebook- Happy Farm)
v) Web-link viral (e.g. discussion group postings/blogs)
Resource by Wild Group: http://spd4290vm.blogspot.com/, Marketingterms
