The main disadvantage in here have a high-risk marketing communications technique because of it requires significant initial investment in the viral agent & seeding. Therefore, not every commercial campaign willing invests to use viral marketing.
In this Cadbury –eyebrows video, audience will doubt their children behavior (learn the eyebrows dancing) or fed up the beat of music when they can hear this ring tone in everywhere. If made badly, audience may be received too much message about this Cadbury message/ promotes via internet. They will also receive span or virus issue once the viral marketing out of control. All of problem will affect brand reputable and make a negative sentiment.
Resource by Wild Group
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