Summary of Cadbury-Eyebrows Case

Do you agree a Cadbury- eyebrows is a successful viral campaign?

In my opinion, Cadbury campaign not only appearance on traditional media such as television, radio and newspaper. Cadbury also adopted viral marketing tools to launch their product and increase brand awareness. As a result of Cadbury- Gorilla is very successful example in 2007.

Therefore, I consider that Cadbury this eyebrow advertisement also can make some noise and attract over million viewers to watch this funny video or receive the message. Now, Cadbury had already achieved their desire of viral marketing because of this eyebrow advertisement has circulated around millions of user worldwide and it was well-received the comment in the e-marketing.

Resource by Wild Group

Cadbury Eyebrows- Cons of Viral Marketing

The main disadvantage in here have a high-risk marketing communications technique because of it requires significant initial investment in the viral agent & seeding. Therefore, not every commercial campaign willing invests to use viral marketing.

In this Cadbury –eyebrows video, audience will doubt their children behavior (learn the eyebrows dancing) or fed up the beat of music when they can hear this ring tone in everywhere. If made badly, audience may be received too much message about this Cadbury message/ promotes via internet. They will also receive span or virus issue once the viral marketing out of control. All of problem will affect brand reputable and make a negative sentiment.

Resource by Wild Group